Imagine Cruising
As Lead Artworker at Imagine Cruising, I was responsible for overseeing the visual output for a leading global travel brand. My role involved managing high-volume print schedules, ensuring brand consistency across international markets, and developing creative assets for multi-channel campaigns ranging from national press to digital environments.
Imagine Cruising WebsitePress Advertisements
I produced high-impact newspaper press advertisements to promote cruise offers across major international publications, reaching massive audiences through the UK's Daily Mail and The Times, to Australia's Daily Telegraph and Herald Sun.
My role required constant innovation, developing new templates driven by sales data. I managed the end-to-end process, working directly with distributors and overseeing the final upload-to-print workflow at the close of every day.
Hero Imagery
I was tasked with crafting engaging, eye-catching hero imagery tailored to specific cruise packages. This involved extensive photo manipulation, transforming standard grounded cruise ship and railway photography into surreal, magical photo montages that captured the imagination of the traveller.
Swindon Town FC Sponsor Suite
I was tasked with refreshing and maximising the brand potential of Imagine Cruising's sponsor suite within the Swindon Town Football Club grounds. Previously, branding was limited to a few logos displayed sparingly around the venue. My designs were printed on vinyl wraps, helping the club come to life and completely transforming the environment into an exciting space.
Australia Brochure
I designed and delivered the inaugural Imagine Cruising brochure for the Australian market. This was a significant milestone for the region's brand expansion, resulting in a high-quality print publication distributed directly to over 30,000 potential customers.
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