Club Ricambi
Club Ricambi is the dedicated trade parts programme for the Stellantis group, creating a unified aftersales network for iconic brands including Fiat, Jeep, Alfa Romeo, and Mopar. It serves as the primary link between the manufacturer and independent garages.
My role involved developing comprehensive marketing campaigns, designing trade brochures, and executing email marketing strategies to communicate offers and brand messaging to a vast network of automotive professionals.
Club Ricambi Website'Keeping Parts Moving' Campaign
During the COVID-19 pandemic, it was crucial to communicate that Club Ricambi remained open and fully operational. I developed the 'Keeping Parts Moving' campaign to provide a clear and reassuring message to the trade network. Utilising motion graphics, the visuals depicted a continuous, rhythmic flow of components, reinforcing the brand's reliability and commitment to maintaining the supply chain despite global challenges.
History of Mopar Campaign
To celebrate the heritage of Mopar and Club Ricambi, I extended the 'Keeping Things Moving' narrative to highlight the brand's longevity since 1937. I designed a series of collectible posters included on the reverse of trade mailers.
Each poster featured a vehicle from the Stellantis portfolio (Fiat, Jeep, Alfa Romeo) styled in the specific art direction of its respective decade. The goal was to transform disposable mailers into desirable wall art for bodyshops, increasing long-term brand visibility and building anticipation for future mailings.
