BMW & MINI
I was entrusted with conceptualising and executing several BMW & MINI aftersales campaigns and comprehensive email marketing sequences. My work spanned different global regions, including Australia and Eastern Europe, focusing on innovative campaign strategies, compelling hero imagery, and eye-catching merchandise designs.
BMW Website MINI WebsiteTrade Club Calendar Campaign
I developed a series of innovative campaign concepts as promotional material for the BMW & MINI Australia 2022 Trade Club calendar incentive. This initiative successfully encouraged customers to submit high-quality photographs of their own BMW & MINI vehicles for inclusion in a bespoke monthly calendar, fostering strong community engagement and brand loyalty.
'The Real Deal' Campaign
I developed a comprehensive suite of marketing materials and striking visuals for 'The Real Deal' campaign. Strategically designed specifically for the Eastern European market, this project involved creating compelling graphics and targeted messaging to resonate effectively within that key regional demographic.
